Ok – you are buying a service and let’s say that service is an attorney or real estate broker.  You want the best deal possible so naturally you ask for a reduction in the person’s fee.  The person almost instantly capitulates to your request.  Yahoo for you ……… and bummer as well.  Why bummer – well you just hired this person to negotiate for you and, um, ah, they can’t even negotiate for themselves. Remember you are not buying a product but the advice and experience that person has to offer.  In this case you quite literally get what you pay for.